Twins take over broadcast booth
Cade and Caleb Williams are twin brothers who have been doing play-byplays, announcing for the campus radio station WCCU Radio.
The two are currently in their first year at Coastal Carolina University and wanted to be involved with sports as soon as they got on campus. They originally started to work for the Chanticleer Sports Network (CSN) but eventually found the radio station.
The two find enjoyment in doing the radio because they can feel a connection to the sport even though they are not playing it.
“Doing sports journalism, I can still feel connected to the sport itself and the sports world itself without directly participating in the said sport,” Cade said.
Working with the radio as well as CSN has provided them with the opportunity to be fully immersed in the sports world at Coastal.
“We came to Coastal because we know that the sports culture is ever-growing,” Cade said. “We want to be a part of that growth and enhance that growth and just become part of that culture.”
The twins said they want to try and pursue a career in the sports media world after graduation, but they want to make sure that they are doing the job right and are skilled before trying to work for a large market.
“I mostly want to focus on making sure that I do the job right,” Caleb said. “So I wouldn’t mind staying here at Coastal or going lower to the high school level.”
It has been a process of trial and error for the twins while doing play-by-play announcing. They are working to improve their broadcasting skills in every game that they call.
“If you go back and look at our first play-by-play, I was very critical of myself,” Caleb said. “It’s a process, but if you’re secure in what you want to do and commit yourself to that, you are going to succeed.”
The brothers gave some advice to people who are just starting in the sports journalism field.
“Don’t be too hard on yourself, especially if you’re just jumping into it for the first time,” Cade said. “My advice would be to start early so you’re not kicking yourself as much when you get up to the higher levels and trying to force perfection.”
